The Top 10 Marketing Concepts for 2010… come on Coke?!

With the turn of the new year, marketers are presented with a unique opportunity for their campaigns. 2010 aka ‘Twenty Ten’. I have been waiting patiently to see a deluge of spins on this opportunity and was sorely disappointed when Coca-Cola was the first entrants into the race with a “Win $2010 dollars” with their Coke rewards program. Can we get more creative than an dollar giveaway? How long did that take during the morning marketing meeting? I will guess about 3 minutes and would venture as far to say the meeting was either held first thing Monday morning (to Coke employees drink coffee to get their caffeine?) or during a happy hour enthused Friday afternoon meeting.

With that said, let’s put together a nice list… I’ll Start:

A Top Marketing Concepts for 2010 list:

  1. “Only two more years to convert!” ~ Christianity (2012 Mayan Calendar)
  2. “We’ll have you seeing 20/10 in 2010″ ~ Every local eye doctor on the planet should be on this one
  3. The San Antonio Spurs celebrate Tim Duncan, the Big Fundamental, with ” 20 10, a look back ” ~ Gotta be a NBA fan on this one
  4. “We got it Wrong”  ~ From the makers of 2010: A Space Odyssey
  5. “Together At Last” ~ A pay-per-view TV event from Mixed Martial Arts, MMA, and the X Games … MMX is 2010 in roman numerals ;)
  6. “Woah!” ~ From the 2010 Census Department
  7. “Looking forward to a Paris Hilton Free Decade” – America!
  8. “And the devil, who deceived them, was thrown into the lake of burning sulfur, where the beast and the false prophet had been thrown. They will be tormented day and night for ever and ever.” ~ Revalations 20:10 (This creeps me out for some reason)
  9. “We can get it right!” – Microsoft
  10. “We’ll still be here when they don’t” – Mac

Keep ‘em coming!

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