5 Connected Marketing Tactics to Prepare for Facebook Messages

December 22, 2010

5 Connected Marketing Tactics to Prepare for Facebook Messages | ClickZ .content_width_fix{padding-bottom:0px;} Marketing News & Expert Advice ClickZ.asia Awards Search Engine Watch SES Events ClickZ Events Connect HomeTopicsTraining & EducationStats & ToolsCareersSubscribeiReviews Search What’s Hot: Black FridayFacebookGowallaAT&TStarbucks News LatestPolitics & AdvocacyUK & Europe E-mail Strategy B2B E-mail MarketingE-mail DeliveryE-mail MarketingE-mail Marketing OptimizationE-mail Marketing Best Practices [...]

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A brand-new interface for AdSense

December 22, 2010

If you’re an online publisher running a website that relies on ad revenues—whether it’s a blog or an entertainment website—it can sometimes be complex to get started and to find new ways to make more money from your ads. As I’ve previously written, we’re committed to helping online publishers—large and small—“find the advertising gold hidden [...]

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Yelp Launches ‘Check-In Offers’ For Businesses

November 28, 2010

Yelp announced a “Check-in Offers” platform on its blog today, representing the local business player’s most direct challenge to Foursquare, Gowalla, Scvngr, and other location-based platforms. Business owners already using Yelp will see the offers option on their backend dashboard. The platform will allow them to pitch discounts and freebies to a patron checking in [...]

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$5 million to encourage innovation in digital journalism

November 19, 2010

Journalism is fundamental to a functioning democracy. So as media organizations globally continue to broaden their presence online, we’re eager to play our part on the technology side—experimenting with new ways of presenting news online; providing tools like Google Maps and YouTube Direct to make websites more engaging for readers; and investing heavily in our [...]

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After the Transition: How to Get the Most Out of Bing/Yahoo

November 17, 2010

Roger Barnette | Nov 2, 2010 | CommentsBeginning in mid-July, Yahoo and Bing began the transition of their systems and completed the transition last week. There are some interesting data points regarding Yahoo and Bing which marketers should understand as they manage their campaigns in the fourth quarter: Historically, Bing has proven to have higher [...]

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Deconstructing Link Value Factors

November 17, 2010

John Lynch | Nov 4, 2010 | CommentsIn the heart of search conference season, there has been great discussion about how the algorithm is diversifying through the integration of social data, Query Deserves Freshness (QDF) and Query Deserves Diversity (QDD), and personalized/instant search. While these changes have undoubtedly changed the landscape, they can often serve [...]

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Do Facebook CPC Ads Really Work? Well, Sometimes

November 17, 2010

Price Glomski | Nov 5, 2010 | CommentsIt has been three years since Facebook launched their CPC model. There have been some solid product changes since then. And advertisers big and small are scrambling to find the right ad mix. While all verticals differ, the following approach has proven to work well for many retailers. [...]

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Link Building: 3 Strategies for Link Requests

November 17, 2010

Kristi Hines | Nov 2, 2010 | CommentsAfter a few years of contacting webmasters for link requests and (previously) link exchanges, I’ve tried several approaches. While I’ve had success using the roles of a SEO professional, the client themselves, or a brand enthusiast, I’ve also had some failures. Let’s look at strategies for each of [...]

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John Mayer’s LeBron Spoof Satisfies Fans’ Growing Content Cravings

November 16, 2010

Since Monday a new video featuring musician John Mayer’s spoof of LeBron James’s ubiquitous “decision” TV special has collected an additional 30,000 views. That brings views of the parody video – which doubles as a summer tour promo – to over 192,000 as of noon today. “After giving it a lot of thought and careful [...]

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Less Than Obvious Tips From SES Chicago

November 16, 2010

Eric Enge | Nov 2, 2010 | CommentsSES Chicago was, as usual, a good event with lots of great presentations, sessions, and actionable tips for the attendees. Here are some of the interesting takeaways from the conference.News OptimizationDuring the news optimization session, Brent Payne, an in-house SEO for Tribune, said that if someone has clicked [...]

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